
How Much Should You Spend on Your Own Marketing?
2Bobs—with David C. Baker and Blair Enns
Marketing Budget Allocation and Outsourcing
This chapter explores the challenges of determining the appropriate budget and time allocation for marketing efforts. It discusses the expenses involved in website development, search engine marketing and optimization, and choosing an email marketing or automation platform. Additionally, it emphasizes the importance of developing insightful content internally while outsourcing other aspects of marketing.
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