This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose cover image

The Future of Podcasting: Is a Bear Market on the Horizon? (360)

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

00:00

Podcasting and Podcasting - One Small Data Point Before We Move on to the Next Story

There's no doubt that audio is going to be huge. Almost 50% of people listen to one podcast a month or it's like 42, 43%. So we're getting there and it'll continue to grow up 2% a year until everybody,. most everybody's going to do that on a regular basis. By the way, before we get to the next story, congratulations on the getting the forward writer of your new book.

Play episode from 39:42
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app