
Pushing Painkillers | An Untapped Market | S53-E1
American Innovations
00:00
Morphine Is a New Drug - It's Not New
New York doctor russell portnoy is frustrated with how pain is treated in the united states. He and his colleagues at sloane kettering are trying to change that perception, but it's slow going. What portnoy really wants is what they already have in the united kingdom, a morphine pill which allows cancer patients to manage their pain at home. The problem is you want to mark at m s contn as new and revolutionary. But if you call it new, the fta is going to want to see a new drug application.
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