AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
23min chapter
37: The Fundamentals of Challenger Selling with Challenger Author, Brent Adamson
The GTM Podcast
Mastering the Challenger Sale
This chapter explores the Challenger Sale methodology, detailing its effectiveness in evolving market conditions and contrasting it with traditional sales approaches. It emphasizes the importance of understanding customer mental models and adapting sales strategies to complex purchasing behaviors. The discussion highlights the need for sales professionals to build relationships while also challenging customers' perspectives, addressing the emergence of the Challenger Customer in today's B2B landscape.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode