4min chapter

Something You Should Know cover image

Why We Love Fast Food & What Will Make You Successful

Something You Should Know

CHAPTER

The Psychology of Fast Food Choices

This chapter examines how consumer perceptions of fast food are influenced by marketing tactics and the concept of 'health halos.' It highlights how limited-time offerings create excitement and urgency, shaping public appetite and brand loyalty while emphasizing the fun and entertaining aspects of fast food marketing.

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