The luxury crisis rocking the fashion world, with The Business of Fashion’s Imran Amed
Rapid Response
Challenging the Giants: Innovation in Sportswear
This chapter explores the emergence of challenger brands in the sportswear market, showcasing their innovative strategies that outpace traditional companies like Nike and Adidas. It emphasizes the critical role of product innovation and cultural relevance while discussing the impact of AI on fashion creativity. Additionally, the chapter reflects on the evolving fashion calendar and the potential shifts in industry practices as brands adapt to a post-pandemic landscape.
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