Framing Election Outcomes: Strategies and Narratives

Voters have gone to the polls today for a historic set of local elections. The polling indicates a rough night for the two main parties and a good showing for Reform, the Lib Dems and the Greens. So be prepared for a lot of election-night spin from both Labour and the Tories.

To talk through the various ways in which politicians can claim victory in the face of defeat, James Heale is joined by our editor, Michael Gove – no stranger to the media round himself. They discuss the best candidates to face up to the media from both the Tories and Labour, as well as some of the greatest examples of post-election spin from history. Michael also gives an insight into his own tactics when trying to divert the narrative away from electoral disaster and when encouraging the media to ‘calm down’.

Produced by Oscar Edmondson.