2min chapter

Decoding the Gurus cover image

Interview with Helen Lewis on culture wars and religion, that Jordan Peterson interview, and gurus generally

Decoding the Gurus

CHAPTER

Is TikTok the New MTV?

I think TikTok just has a lot more cultural capital than shorts and reals do. It's something that's hard to measure and can change very quickly. But right now, I think the cultural capitals with TikTok are a huge pro for them. When you're the dominant player, when people are watching videos on other platforms and they're repurposed for yours, that's when you know.

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