The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

395. Mastering Negotiation: Strategies for Success with Kwame Christian

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Mastering Negotiation Strategies

This chapter explores negotiation tactics, particularly the art of anchoring in negotiations. It stresses the impact of setting the initial offer and influencing negotiation outcomes, drawing on real estate agent studies. The discussion underlines the importance of information and strategic flexibility in negotiations for productive outcomes.

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