Brand-First Strategy and 'Dudeness' DNA

“I’m building memories, not sales.” What if everything you thought you knew about creating a consumer brand was wrong?

Matt Bertulli and Sean Frank sit down with Sean Riley, Co-Founder and Chief DUDE (CEO) of DUDE Wipes, to discuss how he and his co-founders grew to hundreds of millions in revenue — without relying on traditional ads.

From going viral through gorilla marketing to landing a deal with Mark Cuban on Shark Tank to being students of culture, Sean reveals why doing what’s fun can be your competitive advantage.

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