Are you a CMO or marketing leader struggling to connect scattered AI experiments into a powerful, credible brand story? In this episode of the Business of Story, Park Howell welcomes Joeri Billast—international marketing strategist and host of the "Web3 CMO Stories" podcast—to reveal how top brands transition from fragmented AI efforts to systematic, story-driven success.
You'll discover:
- The difference between AI-first and narrative-first approaches to marketing
- Boardroom strategies to boost your credibility and drive real business results
- How ChatGPT and AI change marketing visibility and audience engagement
- Step-by-step frameworks for building effective, repeatable AI marketing workflows
- Actionable advice for aligning AI innovation with brand storytelling goals
Joeri shares practical insights and proven workflows so you can maximize your team's efficiency, stand out in the boardroom, and lead your brand to storytelling success in the age of AI.
Key topics: AI marketing, brand storytelling, content frameworks, marketing technology, boardroom strategy, ChatGPT, systematic workflows, CMO leadership.
Listen now to learn how to turn marketing chaos into clarity—systematically—with Joeri Billast.
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≈Park
