Many people in the fitness industry often wonder how you can systematize personal training and make it scalable.

But to be successful and help more people, you have to have systems and processes dialed in.

Like many fitness businesses, Rick certainly didn’t have systems in place early on in his business. A couple of incidences he discusses in this episode almost brought everything down.

But looking back, this was the turning point that led to the success of the Alloy Personal Training Franchise.

Rick’s Alloy Personal Training Systems represent one the most successful personal training fitness models per square foot globally.

One of the benefits of having systems is delivering consistent customer experiences that the customer rightly expects. This is best exemplified by the haircut story.

Join us in this insightful and captivating talk and learn more about the importance of personal training systems.

Key Takeaways

- The haircut story (01:49)

- Communicate to clients through their lens (11:33)

- Why it’s important to systematize your business (17:55)

- How to successfully pivot your fitness model (25:08)

- Helping clients own their fitness journey (38:51)

- Building a personal training franchise (45:44)

- Alloy retention rates (51:37)

- Why you should charge your clients more (59:46)

Additional Resources:

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#029 iOS 18 - mit Alex Olma

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