The New Garde with Alyssa Vingan cover image

The Trend Story Industrial Complex (w/ Amanda Mull)

The New Garde with Alyssa Vingan

CHAPTER

TikTok and Trend Turmoil

This chapter explores the intricate challenges and dynamics of trend reporting in the fashion industry, particularly under the influence of TikTok. It highlights the rapid rise of trends like Balletcore and Cottagecore, emphasizing the struggle of editors to keep pace with fleeting styles while navigating the impact of social media on consumer behavior. The discussion critiques the commercialization of culture and the pressures faced by brands and creatives, reflecting on how these elements complicate genuine creativity in a fast-evolving digital landscape.

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