3min chapter

The Creative Penn Podcast For Writers cover image

Novel Marketing And Christian Publishing With Thomas Umstattd Jr.

The Creative Penn Podcast For Writers

CHAPTER

The Fundamentals of Marketing Fiction

The most important thing is writing books that readers want to read and I would say in terms of marketing none of the other things matter. If you can't fix a bad book with good marketing and you can't spend there's no amount of money that you can spend to make people want a book that they don't want. This is useful knowledge for marriage but it's also useful wants knowledge for a marketer. It's like sugar that you sprinkle on the top of a cookie, if you really want people to eat the cookie you need to bake the sugar into the cookie. You need to write a book that resonates with readers which means knowing who your readers are and crafting the book to

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