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The Fundamentals of Marketing Fiction
The most important thing is writing books that readers want to read and I would say in terms of marketing none of the other things matter. If you can't fix a bad book with good marketing and you can't spend there's no amount of money that you can spend to make people want a book that they don't want. This is useful knowledge for marriage but it's also useful wants knowledge for a marketer. It's like sugar that you sprinkle on the top of a cookie, if you really want people to eat the cookie you need to bake the sugar into the cookie. You need to write a book that resonates with readers which means knowing who your readers are and crafting the book to