Building a Brand: From Struggle to Strategy

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Lorraine Heskin, the trailblazing founder of Gourmet Food Parlour, one of Ireland’s most successful independent hospitality groups. Lorraine shares her journey from selling Irish foods on the streets of Manhattan to opening a tiny 25-seater café off a side street in Dun Laoghaire - without investors, key money, or a culinary background.

She reveals how she grew a brand that now spans restaurants, catering, corporate hospitality, and even cross-country expansion, all while maintaining a fierce loyalty to her team, her customers, and her values. This conversation is a masterclass in brand-building, resilience, and trusting your instincts - especially when the world tells you otherwise.

Whether you're in food, retail, or simply thinking about taking the leap to start your own business, Lorraine’s story will light a fire under you. ----- Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1    --- Visit my partners: Enterprise Ireland: https://bit.ly/EIreland  Azure Communications: https://bit.ly/azureEE  Nostra: https://bit.ly/nostraee