037 - Joe Natoli on OOUX (a sneak peak into our new course!)
The UX Level-Up
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The Importance of Bringing People Into the Process
"It's going to be a little uncomfortable at first. A lot of people are automatically, okay, anytime you go to some of the process, say, no, we're going to do it," he says. "They have to know from word go how this makes things better, faster, more efficient, less waste, less rework."
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