The Power of Personal Stories and Breaking the Fourth Wall in Marketing

There's one secret ingredient I've found that allows you to best connect with your audience, and it's authenticity.

In this video, I talk about what makes authenticity so effective, how it allows you to be a better person, and how it can make your wallet heavier.

1:59 - Be more of yourself

4:24 - Break the fourth wall

7:35 - You decide the rules

10:56 - Congruence over technique

14:53 - Don't censor your soul