Creating Differentiated Content That Builds Trust (with John Bonini, Founder of Content Brands)
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Creating Differentiated Content in B2B Marketing
This chapter explores the critical issues B2B companies face in their content marketing strategies, particularly the challenge of producing undifferentiated content. Emphasizing the need for unique and resonant storytelling, it discusses how genuine audience connections can lead to successful content creation. It argues for a strategy that prioritizes differentiation across various aspects, enhancing brand presence and driving engagement long before a purchase decision.
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