Digiday at Cannes: Ad networks take center stage — are buyers buying in?
The Digiday Podcast
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Intro
This chapter delves into the transformative world of retail media, focusing on its emergence at the Cannes event and its influence on marketing strategies. It highlights the projected growth in spending on retail media networks, anticipated to exceed that of linear TV, and discusses the maturation of this sector recognized at Cannes Lions.
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