Christopher Lochhead Follow Your Different™ cover image

288 Leadership Lessons From Taco Bell, KFC &Pizza Hut, David Novak, Founder/former CEO Yum! Brands & Author of Take Charge of You

Christopher Lochhead Follow Your Different™

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The Problem of Common Sensibility Is Not That Comet

David Perry: You have to get inside of the mind of how people are thinking about your products and your brand. And that context is what really drives sales and and builds your business, he says. "I've got to lead and and get and really understand how they're thinking," Perry adds.

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