Navigating the Sports Streaming Advertising Landscape

This chapter examines the critical role of sports rights within the streaming sector and their influence on subscriber attraction. It discusses the challenges of delivering live content experiences under programmatic advertising constraints, while highlighting innovative advertising formats and the complexities of data ownership in the Connected TV ecosystem. The conversation emphasizes the need for balance between leveraging first-party data for effective campaigns and maintaining consumer privacy, as well as the evolving dynamics brought forth by technological advances and regulatory developments.