One way to impress people is to take data and package it up into bite-sized, actionable information that you can share.
That’s the power of data-driven driven reports powered by surveys.
It’s exactly what Peter Caputa and his team at DataBox did with the 2023 State of Business Reporting. It’s based on a survey your team sent to 314 companies globally.
Today, Peter shares practical tips for creating survey-driven thought leadership content that resonates with your audience.
In this Marketing Powerups episode, you’ll learn:
- How a survey-driven content can fuel your marketing strategy.
- How surveys can be used to create content that impacts every stage of the customer journey, from activation to retention.
- How Peter and the DataBox team created the 2023 State of Business Reporting.
- How dedicating time to learn things outside of your function can help accelerate your career.
Free powerups cheatsheet
Subscribe now to instantly unlock a powerup cheatsheet you can download, fill in, and apply Peter Caputa's survey-driven content strategy. 👉 https://marketingpowerups.com/021
Sponsored Powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🎉 About Peter Caputa
Peter Caputa is the former VP of Sales at HubSpot and current CEO of Databox. Pete's been selling, managing salespeople, and building sales teams for 20+ years. He scaled HubSpot's channel sales passed $100M in annual recurring revenue and has built a small, but mighty sales, marketing, and customer service team at Databox that has helped the company hit $4M ARR and 2,000+ customers while maintaining profitability.
🕰️ Timestamps and transcript
- [00:01:16] Using Proprietary Data Through Surveys for Content Marketing
- [00:09:11] Crowdsourcing Research to Create Hard-to-Copy Content: A Strategy for Growth
- [00:13:02] Peter Caputa: How Agencies Can Benefit from Surveys and Collaborating with Partners
- [00:16:06] 42 Agency: Helping Companies Build High-Efficiency Revenue Engines
- [00:16:49] The Process of Creating Databox's Comprehensive Reports
- [00:22:30] Is the increased monitoring and reporting of marketing activities a double-edged sword?
- [00:29:36] The Marketing Pendulum: Finding the Balance Between Creativity and Measurability
- [00:30:39] Peter Caputa on Martech Benchmarking and Career Journey
- [00:35:19] Invest in Yourself to Accelerate Your Career Growth
- [00:38:08] The Importance of Online Publishing for Personal and Professional Growth
- [00:43:10] Peter Caputa, CEO of Databox, Shares Career Growth and Data Insights
- [00:44:41] Peter Boyd shares insights on SaaS Marketing and Customer Journey
✨ Useful links
