3 Big Digital Changes in Retail and Ecommerce (138)
The Tech Strategy Podcast
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New Retail Supermarkets - The Killer Use Case
Supermarkets were the first wave. Totally worked, totally awesome. They applied it to convenient stores, didn't really work. Shoe stores, again, not that interesting. Butyou know, there's been a lot of experimentation. The killer use case for o m o supermarkets was basically sea food. Everyone came in for the sea food. It was the big thing. Ok, so what's next? Well, lot of stuff was tried. Ive talked o bunch of department stores. They all seem to be targeting this. And it makes sense, because you can kind of see the business model. So everyone who comes into the department store from now on, please sign up. Please
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