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WeWork Part 5: The Universe Does Not Allow Waste

Foundering

CHAPTER

The Creator Awards Marketing Events

Wework spent 13 million dollars to buy almost half of a wave pool company. They launched a pitch competition called the creator awards, where they handed out 20 million dollars in prize money. When you do something that comes from the heart, when you bring it together with intention, magic happen. Wework had so much money they were literally giving it away. Other exacts also got caught up in the ability to spend freely. Here he is at an all hands meeting in 20 16, telling employees that the business was profitable when it really wasn't. May say ba contrbuters hitched their start up ideas on stage to celebrity judges like ashton cotcher and p dittyweber

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