30 Minutes to President's Club | No-Nonsense Sales cover image

How to Protect Your Pricing | Johnny Larson | 30MPC Hall of Fame

30 Minutes to President's Club | No-Nonsense Sales

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Intro

This chapter explores practical strategies for succeeding in complex technical sales, featuring insights from an experienced sales professional. Key topics include essential discovery questions, identifying potential disqualifiers, and improving communication with prospects to align on mutual goals.

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