The Biggest Hero in My Work

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Justin Smith: My wife has just been a pillar for me and kind of like, let's pick up where we left off with the agency. I've been laid off probably five times in this field, in this industry, and it can be somewhat cutthroat again. When times are tough, which we've had a lot of tough times from 2000 till now, what happens is companies tend to cut their marketing budgets. And therefore, unless there's some really smart people that are, they're trying to figure out how,. you know, kind of planning ahead for things like this.

Jason Ogle shows us how we can all be design superheroes with the right mindset. He reveals how grit trumps talent, every day. He reminds us of the peril that bad leadership and ego can have on a team and organization. He challenges us to never stop fighting for our users. He also inspires us to be a catalyst for our community.

Secret Identity (6:49)
Origin Story (11:14)
Biggest Superhero (21:31)
Biggest Failure (28:51)
Awkward Testing Story (35:06)
Design Superpower (40:35)
Design Kryptonite (43:04)
UX Superhero Name (49:16)
Fights for Users (57:09)
Habit of Success (61:28)
Recommended Book (67:10)
Best Advice (69:58)

Check out the detailed show notes and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/050

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