Most people are walking around on the planet pretty unconscious. That's not a bad thing or a wrong thing, it's actually kind of a natural normal state. The process to work is to bring some self awareness to that and ask yourself: am i conscious or unconscious right now? Some unconscious leaders do meaningful and powerful things in the world. We don't think it's really sustainable. But for short bursts, which can include years, you can hit your numbers,. You can outdo the competition. You can have meaningful impact.

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