Return On Racing Powered by Vaucher Analytics cover image

Ron Dennis Is the Steve Jobs of Formula 1, Here Is His Commercial Playbook

Return On Racing Powered by Vaucher Analytics

00:00

Early Deals That Built McLaren

David details Dennis's early tactics: driver management fees, negotiating with Philip Morris, and strategic supplier partnerships.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app