ho covers the retail media space through his blog, Media, Ads + Commerce. We discuss the current state of retail media, including:
- When the explosion in retail media began (when did Everything become an Ad Network?);
- Whether retail media budgets generally represent "new money" or are being redirected from elsewhere;
- The sustainability of growth in the retail media market;
- The measurement challenges that arise from advertisers' use of multiple retail media networks;
- Any forthcoming consolidation in the retail media segment;
- Which downstream categories (like eg., measurement) benefit from growth in the retail media space.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Moloco. Moloco empowers businesses of all sizes to grow through advanced machine-learning solutions that deliver digital growth and performance for customers.
- INCRMNTAL. True attribution measures incrementality, always on.
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