We’re in a season of recession. So what should be your priority for your business in terms of revenue? Putting your magnifying lenses on all areas of your company and spot the areas of revenue leak.
Where are you inefficient? Where are the handoffs getting missed? Where are there areas of revenue that are leaking out of any stage in the funnel?
In this episode, Kyle is joined by not just one, but two CEOs. Alex Atzberger is the CEO of Optimizely - a company that provides digital experience platform software as a service. Andy Byrne is the CEO of Clari - a company that transforms the way enterprises sell, delivering new insights to drive action. In this episode of The Run Revenue Show, Alex and Andy share why your business needs to be following the rule of 40, proper prep for every step of the revenue cadence and finding your board superpowers.
Here’s what’s inside:
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Build a durable company with the Rule Of 40: Andy mentions the Rule Of 40, a mindset that allows you to look at your company in a more multi-dimensional way. It forces you to unpack the percentage of revenue in each department, leading to healthy conversations of what needs to be changed. So what does this do? It leads to more discipline and efficiency.
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Your business shouldn’t be an artist. It should produce consistently: Just like a chef, your business shouldn’t produce a different outcome every time. It should be creating the same number every quarter. Having clarity, knowing where you’re going to land, not just this quarter, but next quarter, and having a good sense of how you're trending, allows you to flow in more strategic space and less tactical updates.
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Your board meeting is your biggest brains: Andy mentions that a key component of your board is to zoom out and drive a discussion that reveals things that other execs did not realize that were happening. Your meeting shouldn’t just be an update, it should be discussing long-term strategy. Drive challenging discussions that will reveal new things others have not thought about.
Grab this week’s Checklist
Check out RunRevenue.Pro for tips, playbooks, and advice for stopping revenue leak and achieving revenue precision.
See how Clari's Revenue Platform can help you win more deals, protect your customer base, and achieve revenue precision—even in a downturn.
→ Clari.com
