5min chapter

How I Built This with Guy Raz cover image

Suitsupply: Fokke de Jong

How I Built This with Guy Raz

CHAPTER

How to Be a Successful Brand Over a Longer Period of Time

The problem with our product is, and the problem with our business is it's so execution intensive to do it right. So this is a very high-touch service model that is almost intangible connected to the product itself. You know, if I try to separate the two of them, it's going to give me a little short-term success, but in the long-term, I don't believe that I can separate the two from each other. It's always going to limit your scalability, right? If you are only in suits of, I'm not saying this is a criticism, I think that's actually like that because you can control quality, but it is going to limit

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