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How MongoDB Used PLG To Generate 500M ARR

ProductLed Podcast

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A Brief History of the Atlas Product

Soae, we could have thought a few different ways to start to try and monotize what we called, like, the long tail of the market. We debued the product at mongyb world, which is the annual user conference,. in advance of that our chief product officer, sherosm, he definitely high lighted in stress enabling the broader sales work. So i think it started there for sure. And my team was fortunat enough to sell the first sales lead deal of mong be atlas a month later.

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