Indian farmers primarily use nitrogen based fertilizers to improve crop yields. A bag of uria costs the government around three thousand rupees, but is sold to farmers at a retail price of about two 66 rupees. This happens because the government pays manufacturers this sum and effectively subsidize the price of fertilizers by about 80 to 90%. The branding on these products effectively contributes to this anomaly,. officials argue that is one reason why the average lead distance still adds up to about 700 to seven 50 kilometers.