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Derek van Bever - Stall Points

The Innovation Show

CHAPTER

Rubbermaid's Over Innovation

Rubbermaid essentially owned the you know uh rubberized tote storage container segment of the marketplace. Rubbermaid kept innovating on these products and pushing them out to their distribution until famously one very big customer Walmart said enough. This opened the door for a number of lower cost competitors including Sterilite which is now ubiquitous in discount hardware and home goods chains.

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