How cultural evolution shapes us - Part 2
Simplifying Complexity
Signaling Identity in Cultural Evolution
This chapter examines the intricate relationship between cultural evolution and social identity signaling, focusing on how individuals adapt their identities in varying societal contexts. It highlights the role of fashion and covert signaling as communication tools, illustrating their impact on social status and group dynamics, particularly within the framework of political identity during the 2020 US election.
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