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Masters of MEDDICC - How to build a sales team ready for battle with Richard Dufty - Episode #12

MASTERS OF MEDDICC

CHAPTER

How to Broaden MedPig Internally

CRO of UpDirect says MediC is being used as a sales tool, not just the go-to-market team. He thinks there's an intersection between medic concepts and traditional value pyramid concept. "I think most organizations look at biopersonas ... as a role," he said.

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