EP 128 | Babis Makrynikolas (Blueground) - Pricing and packaging strategies from Amazon and Blueground
CHURN FM
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How to Understand Your Customer's Use Cases
In terms of packaging options, we usually offer like all this packag ing obtions. If you want to byind balan, there's and if you want, don't know, if you're oce with lower availability, there's also a discount. So then it's up to the user to navigate the selection of options and decide what's the best trade of between price and and value. They they get to select the right item. And that has some value for amason. It sounds like very much as well. Ye, i i agree as well. Like, i think it's not just thinking about the short term sale being more like the long term repeats in the e
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