In this episode of the AdTechGod Pod, host AdTechGod interviews Natalie Scully, the Executive Vice President of Revenue, Distribution, and Data Operations at VEVO.

Natalie shares her unique career journey, discussing her transition from finance to media, her long tenure at Vevo, and the company's evolution in the streaming space.

The conversation leans into the importance of operational roles, the growth of connected television, and the challenges of balancing a demanding career with family life. Natalie also offers valuable insights on confidence, patience, and the significance of continuous learning in one's career.

Thank you Flashtalking for sponsoring this episode.

Takeaways

• Natalie emphasizes the non-linear paths many take in their careers.
• She highlights the importance of operational roles in media.
• Vivo's culture fosters creative thinking and adaptability.
• Connected television is a key growth area for Vevo.
• The industry is evolving with shorter content formats.
• Natalie reflects on her early days at ESPN as pivotal.
• Balancing family and career requires conscious decisions.
• Confidence and patience are crucial for career growth.
• Continuous learning is essential in the media industry.
• Networking and relationship-building are valuable skills.

Chapters

• 00:00 Introduction to Natalie Scully and Her Journey
• 02:16 Career Path and Evolution in Media
• 07:41 Staying Power: Why Natalie Remains at Vevo
• 10:53 Vivo's Growth and Expansion in the Digital Space
• 13:03 Future Trends in Streaming and Content Consumption
• 16:15 Aha Moments: Discovering Passion in Media
• 18:49 Balancing Family and Career
• 22:01 Advice to Younger Self and Undervalued Skills