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Channels with Peter Kafka

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I Don't Want to Spend Money, but Please Spend Money

Netflix has the capacity to find stuff that seems niche but actually has a bigger audience than you'd think if you can reach 200 million people in one full swoop. I just imagine doing like a core workout and then an episode of the Great British Baking Show. You can stack immediately. There was a Dutch company called Blendel that was pitching this idea maybe eight years ago or so. It didn't work, but I wouldn't say it will never happen.

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