Digital Campaign Strategies in 2024

This chapter explores the contrasting digital advertising strategies of the Biden and Trump campaigns, highlighting Biden's recent spending advantages and the challenges he faces in online engagement. It examines the impact of digital communication on political success, the role of disinformation, and the importance of creating a cohesive message across platforms. Additionally, the chapter discusses the necessity for continuous experimentation in digital outreach to effectively connect with voters in an evolving political landscape.