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How not to be boring in B2B, AI agents and lessons from F1 - Colin Fleming

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The Intersection of Technology and Formula One

This chapter explores the seamless integration of ServiceNow within the Aston Martin Formula One team, highlighting its impact across departments like IT, HR, and finance. The discussion emphasizes storytelling in branding, showcasing how ServiceNow not only enhances team performance but also underscores the innovation present in the Aston Martin factory.

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