The desire is memetic. We learn it in essence. Someone else wants it, so we then think its something that's worth wanting. The thinker that inspired my book certainly did. And he says that all desire is a desire for being. It's a desire to be somebody else, a desire to have May be more freedom and control over our desires. So oftentimes, an incredibly confident person that seems as if they know exactly what they want, or what is wantable at all times, is an incredibly attractive model to most people. Most of us secretly are not really or what to want.

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