Can You Explain the Concentric Circles in the Influence Map?

The influence map uses concentric circles to define who indirectly or directly influences our target persona. What we're trying to do ith the sales side is get that first meeting. It helps us for referls from those outer rings where their warm referls, because they indirectly influence our target. So the bull's eye helps us, from a calling standpoint, to get our foot in the door.