Introduction

Dan Johnston: I'm often asked whether something is a good business idea or someone will come to me and say, hey, I was thinking about making this podcast or writing a book. Is that something I could make money with? Is that a viable business? And I wanted to put together three tests that I'll share with you in this video that will give you a pretty good sense if something is agood business idea or not. Then at the end, I'll share a little bit more about monetization and a few different business models to help you better understand what actually goes into creating successful business coming from the heart.