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Royal DSM's Geraldine Matchett: These key mindsets drive groundbreaking innovation

World Economic Forum

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The Importance of Having a Clear Definition of Your Purpose

It's important to keep pushing forward when maybe the path isn't clear, she says. "You have to make a few longer-term bets in order to maintain a healthy organization that can sustain itself over decades" The company is looking at second-generation biofuels from agricultural residue.

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