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Bloomberg Businessweek Weekend - March 22nd, 2024
Bloomberg Businessweek
Apple and Google's Partnership on Generative AI Integration
14min Snip
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The chapter explores talks between Apple and Google regarding the integration of Google's top generative AI model, Gemini, into Apple's devices, showcasing a potential deepening relationship in the tech industry. It discusses the consumer demand for advanced AI capabilities like Gemini, Apple's strategic decision to collaborate with Google, and the competitive pressures driving updates in generative AI technology. The chapter also highlights the implications of this partnership on competition regulations and the narrative around Apple's role in AI innovation.
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