Is There Something Specific That Makes It Stand Out?

There's an interesting tension because of yours, you and Georgia, are typically known and booked for a super creative, unique one of a kind work. And now the expectation is you do that, but also sort of make it repeatable. It's definitely a challenge. We can use throughout is there something that makes it stand out. That's just not a design decision that makes it unique. So that is a little more decorative side that's less common. And it's even harder to explain in style guides, but it's part of that thinking.