Getting Better Clients Leads to Great Clients

I think there's a third path. And the third path is get better clients. If you start removing from your list the difficult clients, the clients who don't pay on time and push you to do mediocre work then something will happen. What will happen is your work will improve and the word will spread. Good clients lead to even better clients. When you have great clients, they're eager to pay you more because they're looking for more than a commodity. They've gone way beyond Ronald Coase telling them that information and security are what matters. No, they'reLooking for extraordinary. You need to dig in to work that makes you and them uncomfortable until it's clear that it's