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The Unified Theory of Everything
I think that when we're in the business of getting attention, we definitely forget those critical pieces. We have to focus on the audience and focus on delivering that value. And when we do, they will begin to appreciate brand. I mean, you mentioned things like FT, you know, Guardian, these these kind of brands Disney, they have meaning,. That is real, that is substantive, and that does have value. It's so easy to forget the who on the internet. Seriously, that is the difference right now for me. You know, it's not people that you see, they're not real anymore.