The BBC at 100
BBC Inside Science
00:00
What Is the Media Now?
There's a need to balance the efficiencies that come from having the network and technologies. There's some really interesting work going on on what they're calling green protocols. My personal view is that the technology can be part of the transition to a sustainable future. It's not something we should be avoiding. But the theme of tonight has always been, but we need to do it with awareness. We need to have the conversations. I think all the things we're talking about tonight are let's not just let the technology run away with the ambitions and aspirations of the companies that think of it first.
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